Play-Doh uses 948 plasticine pots for its new ad

You probably have already had fun with the famous modeling dough Play-Doh, while being very proud of your creations. Well, it turns out that your pride is going to take a hit in front of the new print campaign carried out by the agency DDB Pariswho came up with the idea of ​​creating advertising posters ... for real. 10 months of "modeling" were needed to achieve this campaign which required no less than 948 pots of modeling clay.

The teams let their imagination speak and we can say that the result is up to expectations:cute visuals for very touching characters giving these creations a beautiful dynamism.

Imagined by: Play-Doh by the agency DDB Paris

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