Invisible messages on the body to raise awareness about sexism

We can be in 2017, it is clear that machismo and sexism are still too present in our society. In Brazil, for example, one in three men believe that women are responsible for the attacks they suffer because of their dress. The media Estadão had the idea to denounce sexism with a surprising operation carried out by the agency FCB.

On the occasion of the Sao Paulo Fashion Week, several top models have agreed to take part in the experience. Invisible messages were stuck on their bodies to denounce sexism. To see them, just take a picture using the flash phone. A simple and original idea that denounces in the best way a real problem of society, especially in South America.

Video: Everyday sexism: Laura Bates at TEDxCoventGardenWomen (December 2019).