Ideas

A giant grenade to raise awareness of road accidents

In terms of shock display, we must admit that this time, this road safety campaign has been very strong! In the United States, the Colorado Department of Transportation (CDOT) has collaborated with the agency Amélie CO to set up a disturbing and surprising display that takes the form of ... a giant pomegranate.

The idea is to symbolize a fact too often forgotten in road safety. Even beyond the accident, people who do not wear seat belts put their lives at risk, but also those of other road users. The grenade is a strong message to remind the importance of the seatbelt, and we must admit that it is rather well seen.

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