Ideas

This brand of beer declares war on sexism in its new campaign

In Brazil, the Skol beer brand has played a great role in the image and physique of women for their various communication campaigns. Today, such communications do not pass to the general public who does not hesitate to rebel against sexism. How to transform this positioning to increase customer loyalty? The brand Skol had the idea to collaborate with the agency F / Nazca Saatchi & Saatchi to set up the operation "Repost".

The brand has collaborated with six talented illustrators to rework its old posters and launch the war on sexism. A successful campaign for a brand that chooses to play the card of transparency, assuming its mistakes of the past but taking the initiative for change.





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