A print campaign that plays with folding to promote knives

We can never say it enough: the simplest ideas are often the best. In Saudi Arabia, the kitchen knife brand Tramontina came up with the idea of ​​setting up a subtle and relevant advertising campaign to advertise.

In collaboration with Horizon FCB agency, the brand came up with the idea of ​​creating prints that fold and play with perspective to show foods that are sliced. A simple but original idea that highlights the qualities of the brand.

Video: Go Behind the Scenes at a McDonald's Photo Shoot. McDonald's (December 2019).