Ideas

Uber advertises with drones flying over traffic jams

In 2016 to communicate, you have to be able to see beyond simple flyers or traditional advertising billboards. In Mexico, to promote UberPool, its service dedicated to sharing the race between different users, Uber has set up an original promotion operation. The idea: use drones to promote Uber during traffic jams.

The drones then flew over the cars, with signs encouraging drivers to prefer carpooling to avoid getting into traffic jams in the morning. An original idea and unusual, which could never have been born in France because of the regulation related to drones.

Video: UBERAIR: Closer than you think. Uber (December 2019).

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