Ideas

This operation diverts Twitter to raise awareness of heart attacks

In the UK, there are 30,000 heart attacks every year. Unfortunately, 90% of those affected do not survive before arriving at the hospital. To raise awareness of this terrible phenomenon, the British Heart Foundation has set up a digital operation called "Restart A Heart Day".

The idea: use the heart of "like" on Twitter to raise awareness of heart attacks. By likening the tweet of the foundation, 9 out of 10 people will receive an answer that puts them face the terrible truth: 9 out of 10 people do not survive a heart attack. A shocking and shocking idea that directly affects Internet users to raise their awareness of heart problems and the importance of intervening in first aid.

You're on Twitter 📱
Your ❤️ stops
You go into cardiac arrest

This Tweet to see what happens next. #RestartAHeart

- BHF (@TheBHF) October 18, 2016

pic.twitter.com/nqQeKjNjL0

- BHF (@TheBHF) October 13, 2016

Video: Waste and Webs. Critical Role. Campaign 2, Episode 10 (December 2019).

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