300,000 children go to war instead of going to school. This overwhelming and sad observation motivated this unusual poster campaign designed by students at the School of Visual Arts in New York for Amnesty International. The idea: to divert a school bus to raise awareness of child soldiers.
A bus with military colors was therefore imagined for this fictitious operation. Instead of the windows, visuals have been inserted to create the illusion of seeing armed children going to war. This project is a pure concept, which could nonetheless inspire NGOs working for children around the world.