For some brands, bags are not just a means of transporting freshly purchased items, they are also a means of communication in their own right. In New York, students from the School of Visual Arts have devised a very creative bag for the LEGO brand that reproduces the hand of a character from the famous toys.
The handles are inside the bag, while LEGO hands seem to protrude. And concretely, when you wear this bag in the street, passers-by will have the impression that your hands have become those of a LEGO character. Clever and fun, even if this project is only in concept and never saw the light of day.