In the first half of 2016, 2,861 people died in Brazil, in the city of Sao Paulo, as a result of a road accident. To raise awareness of this terrible phenomenon, the agency Momm had the idea to develop an original display. The idea: create a display intentionally crumpled to raise awareness of road accidents.
The display represents a car. The wrinkled effect gives the impression that the vehicle is damaged in front, as if it had suffered an accident. Simple but effective !