Ideas

Bicycles packaged in TV cartons to limit breakages

In the Netherlands, Vanmoof, a company specializing in the manufacture of bicycles, faced a serious problem. A number of his models arrived damaged at the customers, in particular during the expeditions to the international. To solve this problem, the company had a simple but absolutely brilliant idea: camouflage its bikes in TV packaging.

Vanmoof simply had the idea to print a television picture on his cardboard. And inevitably, when it comes to a TV, the delivery men are more cautious and attentive. An excellent idea that allowed the company Vanmoof to reduce damage to the arrival of deliveries by 70 to 80%. You had to think about it ...

Video: Deliveries gone wild (December 2019).

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