It is an indisputable fact: smoking increases the risk of having lung cancer. In Ukraine, Publicis Visage has had a very original idea to raise awareness of this disease. So she had the idea to use matches to raise awareness about lung cancer ... but not just any.
The agency has created a matchbox with a scraper that takes the shape of the lungs. Thus, when a person scratches the packaging to light his cigarette, the drawing representing the lungs will gradually darken ... and illustrate the impact of tobacco on our health. A simple, relevant and intelligent idea as we like them!